In early 2021, we were tasked by Marrakesh based architecture studio Sergine to produce a pilot multimedia project. We produced this video that rooted their work as a product of their environment: Marrakesh, its surroundings and its artisans.
Pilot
Our original concept for Sergine was to package and brand each one of the homes designed and built by their studio. Each house would have its specific visual language, highlighting the uniqueness of each project. The pilot video was shot at Nouba house outside of Marrakech.
Creative Direction: Nabil Nadifi
Filming/Editing: Simo Bakrim
Narration: Julie Pingree
Production: Arroz Con Pollo
Graphic Design: Arroz Con Pollo
With each video, we would produce corresponding imagery and Social Media content, each project with its own specific visual language and photography style.
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